Being second to enter the market was by itself an incentive to do things radically different; by providing the best customer care and the most advanced call center in The Gambia. We challenge ourselves to always offer the very best promotions at the most affordable prices appealing to all walks of the Gambian life.
We engraved our fingerprints in the Gambian social life with our extensive social investments. We extended hands to the young generation by sponsoring football teams and supporting schools. We listened to the remote farmers and supported them with their land in “back to the land” promotions. We even had our own beauty pageant! Yes Africell was the first mobile Operator in The Gambia who gave the opportunity for Gambians to choose their own beauty ambassador to represent their youth and culture!
Our transparency and love to the Gambia led us to the very leadership of the market In July 2006 in terms of subscribers. In April 2008 we hit the 500,000 mark and remained the market leader with more than 63% market share. Currently we have more than 1,600,000 loyal subscribers and remain the market leaders with 63% share.
Throughout our operational course we had the best interest of the Gambian at the core of our business. State of the art customer service and latest products and services with the best competitive prices.
In January 2018, Africell launched the 4G/LTE network services covering the Greater Banjul with a plan to cover all of the Gambia providing the fastest speed with 150 Mbit/s download and upload.
In September 2019 Africell introduced the 4G+ network and the download speed increased from 150 to 300 Mbit/s